Many of my career moves between companies have been aided by contacts I’ve developed through networking. In my current work, I’ve gained clients through the same method. This process is most effective when you communicate regularly with people you know and actively support their efforts too.
As noted by the author of a recent Ad Age article, it is important to remind ourselves of the “two-way” nature of networking in employee recruiting.
While word-of-mouth connections have been among the best HR practices since people began talking, the power of an individual’s voice has been multiplied by the advent of social networking tools like LinkedIn & Facebook. Your recruiting strategy will benefit by encouraging active networking on sites like this, in addition to traditional face-to-face venues such as community groups and industry associations.
One of the things I enjoy about the networking game is you can get to know people without the pressure of formal candidate assessment procedures. You can only gain this benefit if you’re “in the game” on a regular basis. The hunt for work is an ongoing process that requires your participation.
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