Why wonder when you can know?

Thursday, February 25, 2010 by BJ McKay
The importance of motivation in the workplace and in life is underestimated, and therefore is rarely measured.  Think back when the choice to partake in any activity was 100% motivation.  Did you play with your friends for any other reason?  Did you play video games because you "had" to?  Did you go on a date because it was fiscally responsible?  I doubt it on all fronts.  

Why then are critical decisions being made involving strategy, hiring, business development, and employee engagement without an objective measurement of employee motivation in your company?  This data is the key to engaging employees, and being strategic about creating an environment where success happens naturally.  A simple challenge I have for you is to think about any mission critical piece of your business that is not intrinsically tied to motivation.  (Below is a starting point, for better or worse.)

Below you'll find the business vocabulary that can be directly linked to motivation:
  • Revenue generation
  • Client retention
  • Profit 
  • Production
  • Growth
  • Momentum
  • Sales
  • Competitive advantage

Below you'll find the business vocabulary that can be directly linked to de-motivation:
  • Turnover
  • Customer attrition 
  • Decline in profit
  • Loss
  • Poor reputation
  • Skinny margins
For more information and a demonstration on the tools that can do this job for you click here, and we'll do the rest.

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