This is the conclusion of “The Entrepreneur’s Plateau” blog series. The plateau is the state of a relatively new business (started and run by an entrepreneur) with stable and profitable operations but stalled growth.
How can you avoid the plateau or leave it behind if you find yourself there? Here are key strategies to follow:
· Know the Risk – The critical knowledge is that growth cannot continue in the same way your business grew during the initial start-up phase. If a business does not continue to grow it risks being sidelined and left behind as the market changes.
· Balance Your Leadership Style – The key personal qualities that make an entrepreneur risk a business start-up can create leadership issues as the management challenges change with a growing organization. A larger organization needs leaders who can either balance their own personal instincts with learned behavior or create a team and undertake executive team building so others can provide that balance.
· Motivate – Entrepreneurs are by definition “self-starters” and as such it can be a baffling concept that other people need external motivators to excel. The exact same things that energize an entrepreneur – independence, action, challenge – can stymie others. Giving other people what THEY need to perform should be the challenge for the entrepreneur who wants to avoid stalled growth.
· Communicate – When a business grows beyond “line of sight” management, one of the primary challenges to succeed is effective communication. Delegation of both authority and details becomes necessary in a growing business and the trust required in this effort is not possible unless communication is excellent.
· Plan Ahead – The problems highlighted in this series are predictable and foreseeable. Constantly assess your situation with strategic planning methods that will identify the points where organizational change will be necessary and plan for them. When you add people who will be responsible for delegated authority or details of execution, conduct due diligence to ensure you’re putting the right people in those roles and that you know how to manage them.
Clarity regarding self-knowledge on personality traits is a valuable commodity for any entrepreneur. Using external, objective personality assessments can provide this information for yourself as well as candidates for key managerial positions. This knowledge also points the way toward how to supervise people that will avoid the typical roadblocks to growth.
About “The Entrepreneur’s Plateau:” This ADVISA blog series by Paul Dumouchelle focuses on common organizational alignment challenges encountered by new business initiatives after the initial start-up phase. Please add your own insights about entrepreneurial challenges - I welcome your comments!










In my Organizational Behavior class last Saturday (I'm slowly, but surely, working on my MBA), my professor uttered a line that I'll be quoting for years. 


